Marketing Manager

• Implement successful marketing campaigns and manage their execution from ideation to delivery.
• Promote the brand at trade shows and major industry-related events.
• Develop strategies and tactics to promote the company and drive qualified traffic to its website.

- Experiment with various organic and paid acquisition channels such as content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

• Create valuable and engaging content for the company website and blog that attracts and converts target groups.
• Build strategic relationships and partnerships with key industry players, agencies, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds wisely.
• Oversee and approve marketing materials, from website banners to printed brochures and case studies.
• Measure and report on the performance of marketing campaigns, gather insights, and assess them against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.